Scientific Games Corporation expanding New Jersey iGaming footprint

Lottery and gaming machines innovator, Scientific Games Corporation, has announced that its SG Digital division has further expanded its presence in the New Jersey iGaming market after inking a significant supply deal with the A 7BALL merican arm of Kindred Group.

SG Digital deal:

The Las Vegas-headquartered firm used an official Wednesday press release to detail that the agreement is to involve Kindred Group utilizing its Open Platform System (OPS) and Open Gaming System (OGS) online gaming innovations for the operator’s New Jersey-facing site at NJ.Unibet.com.

Growing presence:

Scientific Games Corporation described the OGS and OPS advances as ‘world-class content and technology platforms’ in advance of declaring that the alliance with Kindred Group will enable it to extend ‘its growth in the online gaming arena’ and reinforce its ‘strong position in the New Jersey iGaming market.’

Content choice:

Dylan Slaney, Casino and Platforms Senior Vice-President for SG Digital, used the press release (pdf) to proclaim that Kindred Group will now be able to utilize the advanced functionalities of its OPS and OGS innovations in order to offer online casino aficionados in New Jersey ‘the broadest selection of high-quality content and feature-rich player account platforms.’

Slaney’s statement read…

“We continue to embed both our OPS account platform and our two-sided game aggregation network OGS at the heart of the industry. Our teams have worked tirelessly to bring the world’s best content and platform technology to one of the industry’s biggest names, fueling its success in both established markets and burgeoning spaces like New Jersey. Kindred Group players will reap the benefits of truly next-level experiences from top-tier content, fresh in-game mechanics and immersive features.”

Pending progress:

For his part, Manuel Stan, USA Senior Vice-President for Kindred, stated that his firm’s latest alliance with SG Digital ‘sets the stage for future growth and success in New Jersey’ by permitting it to place its brands at the head of the nascent American iGaming market via the provision of ‘a comprehensive and proven suite of technology.’

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Read the statement from Stan…

“Partnering with Scientific Games Corporation to bring world-class content and back-end functionality to New Jersey is a big win as United States iGaming gains traction. We’re excited to elevate the player experience in New Jersey using the OGS and OPS platforms.”